How to Get Verified on Instagram in 2025?

That blue tick... It always catches our eye when we browse Instagram, right? It's like a "this account is real and important" badge. That blue tick... It's not just a show-off. Think of it as a badge that instantly marks the authentic account and identifies others as fakes. This immediately builds trust with your followers. Back in the day, getting this badge was practically a dream come true for us "normal" users. It was as if it were a privilege reserved only for the most famous and the biggest brands. Thankfully, times have changed. In this article, we explore How to Get Verified on Instagram in 2025 with the most concise information gleaned from our agency experience.

Old-School, But Worthy of Gold: Being "Talk About"

There's a rule that hasn't changed on Instagram for years: If you want that blue tick without paying, you have to be "notable," meaning notable and talked about. This doesn't necessarily mean you have to appear on national television. The real deal is that you've left a mark in the digital world. We recently had a client, an artist who makes amazing ceramics. They might not have been featured in a major newspaper, but their work was featured on a full-page feature on a highly respected Italian decoration blog. That was gold for us. We included the link to that blog when applying, and the result? Bingo! We got the blue tick. GR: It's not about size; it's about the number of real, reputable references you can provide from the right places. Instagram tries to figure out if people are really searching for you or your brand. Are they interested?

So, what condition does your profile have to be in to pass Instagram's "notable" filter? There are a few basic rules. You can think of them as a checklist. Think of it this way: you're the one reviewing these applications all day, and you have a list in front of you. So, what do you do if an account is missing even one of these basic elements? You'd probably reject it in a heartbeat, right? The person on the other end isn't a bot; they're a real person doing exactly that.

• Authenticity: The account must represent a real person, a registered business, or a brand. Unfortunately, fan pages and general-themed pages are not included.
• Uniqueness: The person or business you represent must have only one account. Accounts opened for different languages ​​are an exception, of course.
• Complete Profile: A public account, a full bio, a profile photo, and at least a few posts... These are essential. No one would visit an empty store, right?
• Strong References: You should offer news, articles, or interviews that emerged organically, not paid-for, promotional content.

This path requires patience, yes. Your first application may be rejected. Don't be discouraged. Instagram allows you to try again after 30 days. During this time, address any shortcomings, further strengthen your digital presence, and come knocking again with more solid evidence. Believe me, a digital identity built with patience will eventually pay off.

Meta Verified: The "Pay the Money, Get the Badge" Era

If you're saying, "I can't handle news sites and blogs; isn't there a more straightforward solution?", then yes, there is. Meta's Meta Verified subscription meets this need perfectly. For a monthly fee, almost everyone who verifies their identity with an official document (like a driver's license or passport) receives a blue tick. This system eliminates the stress of being "notable" and significantly simplifies the process. Frankly, it's more than just a blue tick. One of its biggest advantages is the support service, where you can speak with a real person. Having a contact person when you encounter an issue with your account is an invaluable luxury for many users.

The process is very simple. Go to Instagram's "Accounts Center" settings and find the Meta Verified option. Once you verify your identity and make the payment, the transaction is complete. They are also quite flexible regarding payment. In addition to standard credit cards and PayPal, they can also offer local solutions specific to your country. For example, UPI is available in India, and Pix is in Brazil. This demonstrates Meta's seriousness. Who is it ideal for? This is a great opportunity for content creators, small businesses, and consultants who produce in a niche area but struggle to find media coverage. Just imagine having a page selling handmade goods that is verified instantly creates a sense of trust in the eyes of customers. This also acts as a powerful shield against fake accounts.

There's a small caveat: After purchasing this subscription, you can't change your profile name, username, or photo at your leisure. If you do, the verification process will restart. The period called "let me put up a funny profile picture for a while" could be a rather risky one for Meta Verified users. So, go through every bit of your profile before subscribing to the service. Briefly, it is a shortcut to instant, safe, and guaranteed prestige.